Macmillan ceo John Sargent reported a new ebook policy for the house yesterday, blending enhanced, premium price e-versions with a delay of "several months" on other titles: "Our goal is to give the consumer what they want, when they want it, at a fair price. In 2010 we will publish our bestsellers in several ways. Some bestsellers will be enhanced with additional content and priced to reflect their increased value to the consumer. These will be published at the same time as the hardcover and will be available for three months as special editions. We will publish other bestsellers, without enhancements, several months after the hardcover release. We will adjust the number of special edition bestsellers we publish based on the market response. Working with our authors, we will continue to experiment with new models going forward."
(From Publishers Lunch)
Yesterday we criticize; today we praise.
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