Pouring your blood into your book . . .


. . . literally.

Luxury publisher Kraken Opus mixed in a pint of Mr. Tendulkar's blood with paper pulp to create the signature page for a book celebrating the renowned batsman's career. The 10 limited-edition copies, which comes out in February, cost $75,000 each and have already sold out.

Kraken is one of a handful of high-end publishing houses that are pushing the boundaries of extravagance and novelty in the luxury book market. Such books are being treated as investments and sometimes commanding prices usually reserved for original art works.

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