Figs no more


Fig Newtons are now only Newtons . . .

 . . . the name change is a part of the brand’s attempt to appear more trendy after years of declining sales. On the Richter scale of hip fruits, from goji berries to antioxidant-filled pomegranates, figs fall somewhere near  laxative-y prunes. The new advertising plan features commercials intended to highlight Newtons’ other fruit flavors. Aimed at baby boomers, the commercials are also  intended to be more cerebral.
Read more: http://newsfeed.time.com/2012/05/03/name-change-fig-newtons-are-now-just-newtons/#ixzz1ttiTEWEc

Fig Newtons as brain food? I for one am outraged - snack food and physics should never mix.