The future of publishing . . .

. . . or at least publishers (part 1)

A few people have been talking with me about ebooks, giveaways, and publishing, and suggested that rather than being my usual wise-ass, I take a more serious approach.

Heh.

If I were a publisher, I would be very worried about the direction of the industry. So many things have changed over the past two decades – the loss of independent stores and regional distributors among them – that it’s very easy to overlook the potential impact of the web, ebooks, and alternative delivery systems for books. Or not so much ignore it, but not position myself to deal with the revolutionary change that is coming.

But it’s an absolute necessity. What has happened to two other media – record companies and newspapers – are frightening examples. The music industry has been devastated by the technological changes in the way music is delivered to listeners. Large record companies, which had very little identity to listeners, once were able to have dominant positions because they added value to the music “product” – recording and making it into a format that could be consumed easily – and controlled the distribution. They no longer do the latter, and have seen their role in the former steadily reduced.

Newspapers were in a somewhat different position. Well ahead of the arrival of the internet, they had consolidated and achieved, in most markets, a competitive monopoly. Once that happened, they met any new economic pressures by taking a relatively easy route to maintaining profit levels – they cut staff and, in turn, harmed their product. There has been a steady erosion of not only quality but volume of news coverage in print newspapers over the past two decades. (While this is an industry-wide trend, it is not the inevitable result of inroads from television and radio, or the general decline of literacy, as is often claimed. Magazine pages have increased over the same period.)

To be continued . . .