Books and time

Could the book you read change over time - and your experience change with it?

Item from Publisher's Weekly, an industry magazine:

In development for the last two years by the Medallion Media Group, an independent publisher and entertainment firm, TREEbook is an innovative new e-book format that features an underlying time-triggered reading experience that allows the book to generate multiple story-lines based on individual reading pace and other embedded triggers. Medallion will release a TREEbook-compatible e-reading app in October to be followed in 2013 by an original TREEbook novel, The Julian Year by Gregory Lamberson, published in the format and designed to exploit the story-telling features of the new technology.

Story.

The possibilities are intriguing, though the commitment on the part of the author seems pretty daunting. I can't wait to read the first examples - or will my waiting change them in some material way?

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