Target audience . . .

Marketer: So we've analyzed the likely sales demographics on your new book, and they look pretty decent: male, 35 and over, serious readers . . .

Me: Great.

Marketer: There's only one problem. That segment is pretty far from your usual readers.

Me: What's their demo?

Marketer: Alcoholic twenty-something Yankee fans who smoke cigars and sit in their mom's basements all day playing video games.

Me: Does this mean you won't be doing much advertising?

Marketer: Not only that, but you're paying for lunch . . .